Editorial

Smartly.io and Roku Forge Partnership to Supercharge CTV Advertising

23 Jun/via Editorial (8 references)

Smartly.io and Roku have partnered to integrate social advertising's performance capabilities into Connected TV (CTV) campaigns, enabling advertisers to scale their strategies across a new, high-impact channel.

•Smartly.io, an AI-powered advertising technology platform, has partnered with Roku, the leading TV streaming platform in North America, via the Roku Ads API.
•This collaboration aims to bring the speed, precision, and measurability of social advertising to CTV, allowing marketers to leverage existing social campaign tools for TV streaming.
•The partnership simplifies creative adaptation for CTV and promises to unlock new avenues for measurable growth on the biggest screen in the home, as stated by Smartly.io CEO Laura Desmond.

Original Sources

smartly.io

Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home

marketingreport.one

Smartly and Roku connect social advertising with CTV - marketingreport.one

finance.yahoo.com

Roku (ROKU) Partners With Smartly To Bring Social Ad Tools To Connected TV - Yahoo Finance

advanced-television.com

Roku partners with Smartly - Advanced Television

tvtechnology.com

Smartly, Roku Bring Social Performance Tools to CTV - TVTechnology

ppc.land

Smartly plugs into Roku Ads API to run CTV campaigns like social - PPC Land

marketscreener.com

Smartly Enters Partnership with Roku, Inc. to Integrate Ai-Powered Advertising Technology with Roku Ads Manager - marketscreener.com

newsroom.roku.com

Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home | Roku

Companies in this Story

Smartly.io Holding

subject

Helsinki•SaaS

Founded

2013

Team

Funding

€2.3M

Smartly reinvents how advertising is done by building smarter cross channel ads with an AI-powered platform that understands how creative and media can work together. Smartly brings AI into every step of advertising—from production to cross channel performance—so teams can create, optimize, and scale with confidence.

Company Revenue Growth

Historical revenue trajectory for mentioned companies

Smartly.io Holding€3M

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