Smartly.io has joined OpenAI's advertising pilot program to explore conversational AI's role in personalized advertising experiences within ChatGPT.
Smartly has joined OpenAI's advertising pilot program as the creative adtech partner. We believe conversational AI is shaping the 1:1 era of advertising. As people move from scrolling to asking, discovering, and deciding in real time, advertising needs to evolve. Success in this new environment requires more than just access. It's about what shows up for consumers. Brands will need creative that is more relevant, dynamic, and built to perform in the moment. With our new partnership with OpenAI, we’re beginning to explore what more personalized ad experiences could look like in ChatGPT with intelligent creative at the center of that transformation. This is the future of advertising. Read more exclusively in Business Insider: https://lnkd.in/dXCk3_Yi
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