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Smartly.io has acquired INCRMNTAL to combine causal measurement with real-time creative and media optimization, aiming to provide marketers with enhanced clarity and control over performance.
We’ve officially closed our acquisition of INCRMNTAL. As we’ve met with leaders across the industry, one message has come through clearly from marketers: they need better ways to understand what truly drives incremental growth, and they need it in real time. By bringing INCRMNTAL into Smartly, we’re combining causal measurement with real-time creative and media optimization. The result is a more complete view of performance, and the ability to act on it faster. This is about giving our customers greater clarity, control, and confidence in a rapidly changing landscape. Learn more: https://lnkd.in/egvPj5Tg
Historical revenue trajectory for mentioned companies
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